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Grants to California CBOs, Tribal Organizations, and Coalitions for Media Campaigns to Prevent Suicide

Youth Suicide Prevention Media and Outreach Campaign


GrantWatch ID#

Funding Source
The Center and California Department of Health Care Services (DHCS)
Array ( )

Geographic Focus
USA: California

Important Dates
Deadline: 06/06/23 Save

Grant Description
Grants to California nonprofit community-based organizations, Tribal organizations, and coalitions for public media campaigns to address and prevent youth suicide. Funding is intended to support projects in regions and populations with higher suicide rates, including youth with substance abuse and/or mental health issues, youth impacted by the foster care system, and 2S/LGBTQ+ Youth. A minimum of 15% of funding will be set aside to support rural programs and organizations.

The Youth Suicide Prevention Media and Outreach Campaign was established to implement a data-driven, targeted, community-based youth suicide prevention media campaign alongside community-level suicide prevention projects. The media campaign will be developed by a media agency in coordination with the community-based organizations (CBOs) funded through this funding opportunity. Co-designing suicide prevention campaigns with young people can increase the engagement and usefulness of these youth interventions.

Community-level prevention projects will include youth-serving CBOs working to implement evidence-based suicide prevention strategies tailored to meet the needs of their community, and will amplify and build upon media campaign messages. Such strategies may include but are not limited to: creating protective environments by reducing access to lethal means, strengthening access to care through telemental health, promoting connectedness through peer norm programs, and teaching coping and problem-solving skills through social-emotional learning and family relationship programs. 

In this round of funding, The Center is seeking applications from community-based organizations and Tribal organizations that:

  • Serve youth and practice ongoing youth engagement in leadership development, social-emotional support systems, mental health, and/or peer mentoring, specifically in communities disproportionately impacted by youth suicide.
  • Possess cultural humility and responsiveness with staff and organizational leadership who reflect the racial, ethnic, and cultural community they intend to serve.
  • Prioritize public health solutions that focus on evidence-based strategies to prevent suicide, including working with or employing youth to co-create and disseminate outreach and prevention materials.
  • Can develop, support, or expand culturally and linguistically appropriate suicide prevention strategies and messaging that are trauma-informed and focused on youth populations disproportionately impacted by suicide.
  • Utilize an intersectional approach to health equity through efforts to address suicide and/or mental health risk and protective factors.
  • Work in coordination and collaboration with other health and youth-serving agencies/organizations at the local and state level.

This funding opportunity focuses on youth populations disproportionately impacted by suicide, defined further in the Youth Populations of Focus section below. However, The Center recognizes that youth may experience more than one form of oppression or marginalization. For example, Two-Spirit (2S)/LGBTQ+ youth of color may experience discrimination and lack access to resources based on race and sexual orientation, and thus may be at greater risk for suicidal ideation or mental health challenges. Similarly, while foster youth generally need healing from trauma, foster youth of color face additional challenges due to racial bias. This analysis of the intersections of race and other forms of oppression is commonly referred to as intersectionality. This project encourages applications that demonstrate the ability to effectively serve youth who may be at even greater risk for suicide due to these intersectional identities and other social factors.

For details about grantee requirements, see:

For details about target youth populations, see:


Additional Eligibility Criteria
Funding is for 501(c)(3) community-based organizations, Tribal organizations and coalitions/collaboratives.

Applicant organizations must meet the following minimum requirements:
• Have an office located in California.
• Be registered with the California Secretary of State to operate in California.
• Are a 501(c)(3) community-based organization or Tribal organization9 with established and trusted community relationships. Fiscal sponsorships are eligible. Also allowable are coalitions of organizations and collaboratives, as long as the backbone organization is an eligible applicant.
• Have demonstrated experience partnering with young people of color and other marginalized
communities disproportionately impacted by suicide.
• Have the capacity to support youth involvement in the planning, development, consumer testing, and dissemination of media campaign suicide prevention messaging and tools.
• Applicant organizations and collaborative partners must deeply engage and reflect the proposed communities served that are disproportionately impacted by youth suicide. Grantee partners should have a history of working with impacted communities, including representation on the board and staff, clients served, and neighborhoods served.
• Applicant organizations and their partners must have demonstrated evidence of inclusivity and shall not discriminate based on race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status in any of its activities or operations.

Not funded:
• The purchase or renovation of buildings, facilities, or land.
• The purchase of major equipment. (Major equipment is defined as property costing more than
$5,000 with a life expectancy of one or more years.)
• Promotional give-away items, known as Stuff We All Get (S.W.A.G.). (This is different than participant incentives, which will be funded. Action on the part of the recipient/client and directly in support of a specific project objective(s) is required to receive an incentive.)
• Debt retirement.
• Operational deficits.
• Partisan activities, i.e., lobbying or election-related activities.
• Religious organizations for explicit religious activities.
• Activities that exclusively benefit the members of sectarian or religious organizations.
• Activities that supplant or duplicate existing programs.
• Fundraising activities.
• Reimbursement of costs incurred prior to the effective date of the Agreement. Reimbursement of costs not consistent or allowable according to local and state guidelines or regulations including, but not limited to, travel in excess of State rates and travel to states on the Prohibited States list.

Pre-Proposal Conference
Two proposers’ webinars are scheduled to review this Youth Suicide Prevention Media and Outreach Campaign funding opportunity and the application process and to answer questions. Participation in a webinar is strongly recommended. The content of each webinar will be repeated and the same. Please review the application materials prior to registering for a webinar. Additionally, office hours will be hosted to provide additional support for the application.

RFA Review Webinars
Thursday, May 18, 2023
2 p.m. to 3:30 p.m.
Register on Zoom:

Friday, May 26, 2023
10 a.m. to 11:30 a.m.
Register on Zoom:

Office Hours
Wednesday, May 31, 2023
3 p.m. to 4 p.m.
Register on Zoom:

Friday, June 2, 2023
10 a.m. to 11 a.m.
Register on Zoom:

Pre-Application Information
Application timeline:
- Application deadline: 1 P.M. Pacific time on June 6, 2023
- Review of applications: June 7, 2023 – June 27, 2023
- Approximate award announcement: Week of July 24
- Approximate date award agreements issued: August 16
- Note: all funding will be backdated to July 17, 2023, even if award agreements are signed after July 24, 2023.

Submission before the deadline date is highly advised in case you experience technical difficulties with submitting your application through the portal. Responses to your requests for help may not be possible on the deadline date.

Number of Grants
The Center anticipates funding approximately 30-50 organizations.

Estimated Size of Grant
Awards will be up to $500,000

Term of Contract
Grants will cover activities for the following time period: July 17, 2023 – June 30, 2025.

Contact Information
Apply online:

Send questions and inquiries related to this funding opportunity to with the subject line: Youth Suicide Prevention Program RFA Question

The Center at Sierra Health Foundation
1321 Garden Highway
Suite 210
Sacramento, California 95833
(916) 993-7701

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